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The DoodyCalls Story

For DoodyCalls, Success is Measured by the Yard

Commuting home from work one evening in late 1999, Jacob D’Aniello was listening to a popular radio talk show that brings low-brow humor to the masses, when on came an interview with a man singing praises about his wonderful career picking up dog poop.

Jacob almost changed the channel, but then realized that the guy actually loved his job, earned a good living (claimed, in fact, to be making more than D’Aniello was earning at the time), worked his own hours, said his clients loved him, and didn’t have to commute anymore. Granted, it wasn’t rocket science or brain surgery, but it got him thinking.

His future wife, Susan, thought he was crazy...until he gave her the pitch. Jacob and Susan D'Aniello, DoodyCalls FoundersThen she, too, became a convert, and the more Jacob and Susan looked into it, the more excited they became. One week later, DoodyCalls was formed and they started placing classified ads in local papers.

It all started with a housewarming gift. Their first client responded to an ad and wanted to buy the service for six months for a friend who had just purchased a new home and, as one can imagine, needed that special gift. His pet, it seemed, had left far too many “presents” in the yard for him to get off to a good start.

So it was with this humble but thoughtful gift that the company began, but D’Aniello had his sights set on a national clean-up company, with name recognition and franchises across the country run by independent owner-operators.

In 2004, the company began franchising and established Doo'Ville, DoodyCalls' nationwide headquarters in Charlottesville, Virginia. Since then, DoodyCalls has grown to over 40 franchises in 23 states, and has been the subject of news stories in over 100 publications, including coverage in Forbes, BusinessWeek, Inc. Magazine, The Wall Street Journal, USA Today, The New York Times, The Washington Post, The Associated Press and a long list of others.

Put plainly–DoodyCalls is cleaning up.

Yukon keeps the DoodyCalls team coming back for more
Thank you for your wonderful service!
Chris G.