Press Releases
Affordable Luxuries, America’s “Busy Class,” and the Recession
Small Luxuries Are Here to Stay
Charlottesville, VA—June 15, 2009—With the recession gripping the vast majority of US households, people today are economizing left and right, but some things are hard to live without. Pick-me-ups help America’s “busy class” get through the long week, and small luxuries like lattes, on-demand movies and even the pooper-scooper are here to stay.
DoodyCalls, the country’s largest provider of pet-waste removal services, is capitalizing on a market that has remained untouched by the economic woes taking hold of many other industries. Named one of Entrepreneur Magazine's “Top 500 Franchises” in 2009, DoodyCalls operates over 40 franchises in twenty-one states and counting, and is projecting 35 percent growth this year.
“There are more than 75 million dogs in the US and nearly 40 percent of all households own at least one pampered pooch,” says company founder, Jacob D’Aniello. “America’s love for dogs is undeniable.”
With a price tag of around $14 (or about three gourmet coffees) per visit for an average-sized yard, who wouldn’t want to wash their hands clean of the whole clean-up business?
“Between balancing family, demanding work schedules and increasingly long commutes, people are too busy to deal with the mess themselves, or they simply don’t want to,” says D’Aniello. “Our service eliminates the single-most unpleasant and time consuming aspect of dog ownership—picking up where pets ’drop off'.’”
Franchise Opportunities: The Dog Days Are Already Here
DoodyCalls offers an affordable franchise opportunity, ideal for pet enthusiasts with high energy and an entrepreneurial spirit.
“There’s no real mold that our franchise owners fit into,” says Paul Martell, Director of Franchise Recruitment. “But we see quite a few husband-and-wife teams, as well as individuals who have been through the boom-and-bust cycles of Corporate America and want to start successful businesses while maintaining a flexible lifestyle.”
The cost to open a DoodyCalls franchise ranges from around $42,000 to $65,000, which includes an initial $29,500 franchise fee. The low initial investment fee allows franchise owners to invest additional capital in building a client base and growing their business.
As an additional benefit to joining DoodyCalls, franchises receive one week of training at the company’s headquarters; the advantage of having a national 1.800-DoodyCalls sales center that schedules appointments and communicates with clients on behalf of the franchisee; a large and growing collection of professionally designed marketing materials; access to a state-of-the-art scheduling and route management system; and an in-house team of public relations experts to help franchises connect with the local media and build their businesses.
About DoodyCalls
DoodyCalls was founded by husband-and-wife team Jacob and Susan D’Aniello in 2000, and began franchising in 2004. The company provides year-round professional pet waste removal services to residential yards, apartment communities, homeowner associations and more.
For more information, call or email Marc Samson at: (434) 422-9181 / msamson@doodycalls.com.
A complete press kit, including images and company fact sheet can be found at: http://www.DoodyCalls.com.
MEDIA CONTACT
Marc Samson
Director of Public Relations
434.422.9181 (direct)
msamson@doodycalls.com
http://doodycalls.com/about_doodycalls_media.asp |
