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Doggone: New area franchise wants to clean up after your pets

MyCentralJersey: Aug. 11, 2010

Laid off information-technology executive Mark Midtgaard wants to be No. 1 in No. 2.

He has launched a franchise business where, for a fee, he will clean up after your pets.

“It’s definitely a low-tech business,” said Edison-raised Midtgaard. “But it’s a service that will never be dictated by technology and, as long as people have pets, will always be in demand.”

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